the story behind commonsku
This story goes back to 2006 when two 31 year olds set up accounts on Facebook. The social network instantly changed our view of how people communicated in the digital age. What really amazed us was...
View Article4 terrible email marketing practices and how to fix them
Bobby Lehew, marketing pro and productivity expert, correctly refers to email as “one of the two most sacred communication points for people, right after the mailbox.” Not surprisingly, email is one of...
View ArticleParanoia & the Promotional Products Industry
I have a bone to pick with the concept of “paranoia” in our industry. I believe that our industry is more transparent (and less paranoid) than we give ourselves credit for. Look at how public social...
View ArticleGoogle apps and the modern office
I remember attending a conference in San Francisco in May 2006 when I met a product manager on Google’s office software product, Google Docs. Google had just purchased the online word processing app...
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